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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney, by Lee Cockerell
Free Ebook Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney, by Lee Cockerell
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From Publishers Weekly
On his way up the career ladder to become Executive Vice President of Operations at Walt Disney World Resort, Cockerell freely admits he was such an autocratic young hotel and restaurant manager that he was hit over the head with a beer bottle by an employee he'd treated poorly. This and other incidents (including a bashing with a clipboard) convinced Cockerell to study leadership, which he proceeded to do with gusto throughout his stellar career, ultimately creating the Disney Great Leaders strategies. The author's engaging storytelling brings life and infectious energy to this entertaining and inspiring book, which outlines the processes and rationale behind Disney's employee-driven ethos. Each chapter expounds on the Disney Formula for Success, which Cockerell sums up as "great leadership leads to employee excellence, which leads to customer satisfaction and strong business results." Cockerell's willingness to use his management gaffes as examples not only makes him a likeable narrator but also a credible leader, offering up a mesmerizing view of a career devoted to excellence in customer service, employee empowerment, organizational improvement and responsive leadership. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Review
“Shows the magic in leadership — and the leadership in magic! Read this book!”-Marshall Goldsmith, New York Times best-selling author of What Got You Here Won’t Get You There, winner of the Harold Longman Award for Business Book of the Year.“In Creating Magic, Lee Cockerell delivers his ideas about leadership in a common sense way that can really reach people and help them improve their effectiveness at work, at home, and in their communities. His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book.”—Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur"Elegant in its simplicity and practicality, Lee has distilled many powerful leadership strategies into the lessons many of us learned as children. They are no less relevant to our working lives. At its core, Creating Magic is a collection of stories that reminds us to demonstrate care and respect for every member of the team and to focus our efforts not our ourselves but on the people we lead."-George Bodenheimer, President, ESPN, Inc and ABC Sports“Lee's common sense principles and down to earth storytelling is refreshing. His book will help leaders and managers at all levels become better in all parts of their lives." —Lee Huebner, Director of the School of Media and Public Affairs, Georgetown University. "… Creating Magic transcends the leadership business-speak so prevalent in modern day motivational tomes and offers a real approach to sensible and practical strategies culled from the experience of a lifetime spent in pursuit of leadership excellence.!" -Ted J. Kleisner, President and Chief Executive Officer, Hershey Entertainment & Resorts Company“Disney is one of the world’s prime exemplars of service having pioneered and implemented much of what is today seen as best practice in service management. Lee Cockerell has played a major role in this….For those wishing to learn how Disney has achieved its reputation for service, this will be a book to read." -Chris Voss, Professor of Operations and Technology Management, London Business School“In the hospitality industry, people are our most important asset. No one understands how to develop this asset better than Lee Cockerell who clearly articulates in Creating Magic how leadership environments that are committed to achieving excellence through lifelong learning, continually honing our professional competence, maintaining personal control, and rewarding behaviors that recognize the personal worth and reinforce the professional accomplishments of our fellow team members will create a culture of shared vision, trust and a “can do” sense of individual empowerment. The result: pure “Magic” …. Lee’s “10 Common Sense Leadership Strategies” will contribute much to the success of any endeavor.”-Dieter Huckestein, past President - American Hotel & Lodging Association, Chairman of Conrad Hotels and President - Hotel Operations, Hilton Hotels Corporation (retired). “Lee is a powerhouse when it comes to developing and inspiring leadership in front line employees and managers. During my years working with him at Disney and in all of my senior management positions since, I have used his leadership philosophies to successfully develop effective leaders and cultivate business environments focused on service excellence. Creating Disney Magic will be a must-read for anyone who wants to make a positive organizational difference built on highly engaged employees delivering exceptional service." -Karl McDonnell, President& Chief Operating Officer, Strayer Education, Inc“Lee Cockerell created a distinctly unique service culture at Disney World…Essential to fulfilling this strategy is a complete understanding of the nature of leadership which Lee spells out in his book. Managing is not enough. It takes leadership to create excellence. The formula is not limited to the hospitality industry. It works for healthcare, manufacturing, transportation and education. It applies to the government, military, and not-for-profit ventures, as well as private industry. Those who practice these lessons, and participate in such organizations, live in a better world." - Martin K. Starr, Distinguished Professor Emeritus of Operations Management, Crummer Graduate School of Business, Rollins College
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Product details
Hardcover: 270 pages
Publisher: Currency; 1 edition (October 14, 2008)
Language: English
ISBN-10: 0385523866
ISBN-13: 978-0385523868
Product Dimensions:
5.8 x 0.9 x 8.5 inches
Shipping Weight: 1.4 ounces (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
236 customer reviews
Amazon Best Sellers Rank:
#24,186 in Books (See Top 100 in Books)
What an incredible book. Lee Cockerell is the master and designer behind many of the practices that make Disney great. This was a walk down memory lane for me at a time when I needed it most. I worked at Disney on the College Program in 1998 and returned to work as a FT Cast Member between 200 and 2003. I am so glad I purchase the Kindle Edition and the narration as well.Lee reinforced the methods that I had learned so long ago. These methods can be implemented in nearly all business models and types. Specifically, R.A.V.E. - Respect, Appreciate, and Value Everyone. Just these three little actions can change a corporate culture. Lee highlights the famous 7 Guest Service Guidlines, the importance of recognizing Purpose, and driving employees to fulfill their purpose through encouragement.In a time when the country is so divided because of its politics, which inevitably pours over to the workplace, this narrative is a needed handbook for all managers everywhere. Not only is it for managers but the front line staff should read this book as well. It would be a great gift to an entire organization to give this book to every employee and hold weekly "book club" sessions to discuss the methods and lesson within. I will be reading this book a second time.Creating Magic: 10 Common Sense Leadership Strategies from a Life at DisneyCreating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
I really enjoyed this book and thought there were quite a few great leadership tips for the future. It had a slow start in my opinion, but his back story was necessary to understand where he was coming from throughout the book and why you should trust him. I definitely had a few take aways that are going to be important for my business in the future. The reason I gave 4 stars is because it is not the best leadership/management book for my profession that I have ever read (I would give the book 4.5 if I could)
I've worked in a hotel, restaurants, and retail. My late husband was a Disney World employee for 22 years. Mr. Cockerell describes how he helped a great company retain it's reputation in our ever faster paced world. How many companies have we seen slip from #1 to a "has been"? in a few short years.I especially like Cockerell's description of his open door policy and even anonymous email account so employees could give feedback without fear. Many procedural changes have come from employees, changes that saved time and money.Cockerall sees management's job is to help every employee reach their full potential. He even asked employees what about their jobs made them want to quit. He teaches why you want to empower employees and the payoff. Just a great read.
I really liked this book. Disney does everything top-notch! I think these 10 leadership strategies are spot on. They make sense. They're simple & practical. This book will help us all improve our effectiveness in work environments, at home, in volunteer arenas, in all facets of life. Lessons like everyone is important, give people a purpose not a job and others are valuable in all walks of life.
I absolutely love this book. I purchased this book for my leadership class in the BSN program. It has such valuable information. I can honestly say that I never open my textbooks and as soon as I complete the course I give them away. This one will stay with me for a very long time!
Overall, Mr. Cockerell's book provides straightforward and common sense lessons for creating better companies, better employees, and a better you. I appreciate the frank and honest approach taken in the book. The author discusses his successes and failures evenly, even when his mistakes led to physical retribution from his employees! Considering the hospitality industry's complex operational and HR issues, I can appreciate his recommendations that are easily implementable yet powerful ways to improve a business.One issue I have with the book, while not directly relevant to the overall subject, is not discussing in enough detail the importance of developing a company's long-term strategy for success. Anecdotally, I have heard that Disney has a large number of fresh out of business school MBAs that are more concerned about short term profits and cost control than maintaining high quality standards and preserving long-term brand identity. I would be interested to get the author's reaction to this challenge, which he surely must have dealt with during Eisner's last years as CEO. While the author must consider his relationship with his former employer, it would have been interesting to get his reaction to a sore subject that many would argue has challenged the long-term success of Disney's brand.I hope Mr. Cockerell considers writing more life and business lessons in a future book. I will be among those to purchase a copy!
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